Branded packaging that works.
A practical, expert review of your packaging - designed for founder-led food & drink brands navigating the real-world of retail & e-commerce.
I offer one completely free Packaging Performance Review per month to a founder-led food or drink brand. The usual price is £750+vat.
If you’d like the chance to have your packaging reviewed for apply below.
What I do.
When you’re building your brand, packaging carries a lot.
It has to stand out on shelf, work-online, survive production & distribution, meet retailer experience, stay within budget, support sustainability criteria and still feel true to your brand.
And meanwhile you’re spinning all of the other plates trying to grow your brand and reach your people. Most founders figure this out as they go. Relying on support from design agencies, packaging suppliers & producers. Limited time, resource and support means things can get chaotic quick.
This review is designed to give you clear, experienced perspective on what’s working, what isn’t, and where you’re likely to run into problems as you go.
Each audit explores 6 key areas of your packaging:
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Shelf-presence or online presence. Does your product get noticed, understood and tell the right story quickly?
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Printability, scalability & brand consistency - will your design hold up across real-world production?
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Packaging architecture, complexity and workflow. Are you creating unnecessary cost or operational friction?
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Materials, regulation and future readiness. Are there risks or opportunities?
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Recognition, perception and alignment with your wider brand and other channels of activity.
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The real-world experience from your consumer’s POV. Opening, handling, using and storing.
The Process
Share your brand…
Start by submitting a short application with a few details about your product, packaging & current challenges.
(10 mins - you)
Review & Deep Dive
I’ll carry out a detailed review of your packaging across all six areas - looking from the lenses of retail, production, the real-word and most importantly your consumers.
(1-2 weeks - me)
Audit Released
You’ll have a clear, structured set of insights and you’ll know what’s working well, where the risks & inefficiencies are, what’s likely to become a problem as you grow and where your opportunities are.
(1-2 weeks - me)
Walkthrough
This is your chance to ask questions, get guidance and get really clear on what it all means for your brand.
(1 hour - us)